Will Kids end up with any real toys in the future?
Walk into any toy store today, and you'll see a big change. Beyond the usual toys, screens light up and digital voices call out. Now, technology in kids' play is about to take another leap with Artificial Intelligence (AI).
This year, AI is a hot topic. Mattel, for example, just announced a partnership with OpenAI. Their goal is to design, develop, and launch groundbreaking AI-powered play experiences for fans worldwide, aiming to bring the magic of AI to age-appropriate toys, with a strong emphasis on innovation, privacy, and safety.
But what about traditional toys, the very foundations of childhood development? The ones that encourage off-screen play, naturally foster coordination, and spark their imagination? Think of how kids learn by stacking blocks, drawing, or playing make-believe. These aren't just toys; they're vital tools for growth.
If we're making AI toys to be smart companions that encourage kids to actually play in their physical world, not just stare at screens, where do we draw the line?
That crucial "line in the sand" is crossed when AI stops being a spark for creativity and physical play (like building with blocks or playing outside). Instead, it becomes the main source of fun, cutting down on active participation and replacing the deep, important benefits of hands-on, traditional play.
Our take? The best AI toys won't replace classic play; they'll make it better. Successful AI toys will mix cool tech with the timeless fun of traditional play. They'll help kids be creators and explorers in their own worlds, ensuring that the future of play remains rich with discovery, connection, and growth.
Check out some of our favourite traditional toys and games below!
Hape Smart Start Blocks
These blocks are award winning for a reason! Crafted from wood with soft silicone edges, vibrant patterns, and letters, these blocks cater to early learning experiences and tiny hands too. Making playtime a learning opportunity!
eeBoo Memory Game I Never Forget a Face
An eeBoo favourite! This eeBoo matching game helps children develop patience and memory skills while introducing them to 24 diverse children from various cultures worldwide. It promotes empathy and discovery by fostering positive familiarity with people from different backgrounds, celebrating differences.
