About Us

With years in the industry of bringing great products that inspire active play, Sweetpea Marketing has indeed come a long way.

From simple beginnings, starting in the family garage and driven by a love of toys, the company has grown into one of the leading importers and distributors of fun games, toys, and gifts in New Zealand.

Play that encourages learning is an important part of any child’s development. With this in mind, we set our bar high regarding quality in everything we pursue. From bringing quality products, and working with top brands, to delivering a high level of customer service, Sweetpea has carved its name as one of the best distributors in the industry.

Sweetpea Marketing's strength is in the devoted team who consistently provides exceptional customer service and brings premium products that cater to their diverse customer base and the NZ market.Sweetpea has a reputation for offering our customers exciting, fun, and refreshing products.All of this has built Sweetpea’s vision of creating inspiration through fun and play and helped it become what it is today.

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Our Values

One Team

United together, delivering the highest standards in everything we do, every time, no matter what

Honest and Trustworthy

Our team members build strong relationships with each other, clients and customers

Be respectful

To each other and our environments

Be openminded

Embrace change for future success

Be of service

To your team, our customers and our suppliers

Sweetpea Timeline


Neale and Jude McKinstry entered the toy industry with the purchase of The House Of Toys, an educational retail store based in Devonport (Auckland) NZ.


Established Impact Learning. A wholesaler and distributor of educational toys and games.


Attended first international Toy Fair and started working with Sweetpea.


Purchased Sweetpea Marketing Ltd and incorporated Impact Learning. Sweetpea moved from the family garage and lounge to its first-ever warehouse in Devonport.


First container for Sweetpea, was a container of Rummikub.


Traveling to Canada to check out a Toy Fair and what is happening in other markets around the world


Sweetpea sent our first New Zealand competitor to the World Rummikub Champs and placed 3rd in the World.


At the 5th World Rummikub Champs, our New Zealand champion came 2nd in the world.


The first major USA agency that Sweetpea distributed ALEX Toys.


Become the New Zealand distributor for Crocodile Creek


Moved to new larger warehouse premises.


Ending another successful year with an amazing team at a Christmas staff lunch.


The sales team having fun at our customer Paper Plus trade show.


Travelled to Italy and visited the Androni Factory


Sweetpea purchased the Tri-ang brand


Sweepeas brand portfolio continued to grow as they became the New Zealand distributor for Hape Toys.


With the challenges of COVID and not having any local trade shows, Sweetpea started our own roadshow. Travelling around New Zealand showing our customers the new products available.


While 2021 was riddled with Covid-19 Lockdowns, Sweetpea still continued to grow with the introduction of the beautiful and sustainable brand, eeBoo.


With the continued growth over the past years, it was time to move warehouses. To also help streamline and improve dispatch times.