Neale and Jude McKinstry entered the toy industry with the purchase of The House Of Toys, an educational retail store based in Devonport (Auckland) NZ.

Established Impact Learning. A wholesaler and distributor of educational toys and games.

Attended first international Toy Fair and started working with Sweetpea.

Purchased Sweetpea Marketing Ltd and incorporated Impact Learning. Sweetpea moved from the family garage and lounge to its first-ever warehouse in Devonport.

First container for Sweetpea, was a container of Rummikub.

Traveling to Canada to check out a Toy Fair and what is happening in other markets around the world

Sweetpea sent our first New Zealand competitor to the World Rummikub Champs and placed 3rd in the World.

At the 5th World Rummikub Champs, our New Zealand champion came 2nd in the world.

The first major USA agency that Sweetpea distributed ALEX Toys.

Become the New Zealand distributor for Crocodile Creek

Moved to new larger warehouse premises.

Ending another successful year with an amazing team at a Christmas staff lunch.

The sales team having fun at our customer Paper Plus trade show.

Travelled to Italy and visited the Androni Factory to connect in person and explore their vibrant, high-quality
range of toys.

Sweetpea purchased the iconic New Zealand Tri-ang brand which
includes trikes loved by Kiwis for generations.

Sweepeas brand portfolio continued to grow as they became the New Zealand distributor for Hape Toys.

With the challenges of COVID and not having any local trade shows, Sweetpea started our own roadshow. Travelling around New Zealand showing our customers the new products available.

While 2021 was riddled with Covid-19 Lockdowns, Sweetpea still continued to grow with the introduction of the beautiful and sustainable brand, eeBoo.

With the continued growth over the past years, it was time to move warehouses. To also help streamline and improve dispatch times.

The Sweetpea team visited the Hape team in China.  A valuable opportunity to strengthen the brand partnership and deepen our understanding of the beautiful, thoughtfully designed Hape products.

Introducing Waboba, Waboba are on a mission to inspire active play and bring people together. A great addition to our outdoor range giving our customer base access to the very best outdoor products on the New Zealand market.

Sweetpea continues to demonstrate its commitment to delivering high-quality products that encourage active play through its new partnership with Phidal. This collaboration brings together two brands dedicated to enriching the lives of New Zealand children.

Hosted the Rummikub NZ Nationals, where our winner continued to go represent us in Poland

Celebrated the end of the year with Christmas Bowls in the Sun!

Sweetpea partners with the cuddliest companions - Snuggle Bunnies NZ providing a lifetime of love.

March 2025 - Celebrating the popularity of eeBoo within the puzzling world, eeBoo proudly supports puzzlers across Aotearoa by sponsoring 6 NZJPA Speed Puzzling NZ Regional events

Introducing Spencil, the exciting new brand joining the Sweetpea catalogue in 2025, dedicated to helping children thrive!

The new and improved Tri-ang Tuff Trike arrives! A fresh update to a beloved iconic Kiwi toy,  ready for new kiwi adventures.