Phidal

“Ignite Imagination with Reading”

Sweetpea became the distributor for Phidal in 2024!

Phidal Publishing is a children's book publisher that has been bringing joy to young readers since 1979. They create durable, colourful, and fun books that spark imagination and foster a love of reading. Their books are designed to both entertain and educate, promoting skill development and interactive play.

They offer a wide range of books, including branded titles from Disney, Marvel, and Nickelodeon, as well as popular original brands like Pocket Explorers and Little Classics, perfect for classrooms, libraries, and homes.

Sweetpea's commitment to bringing high-quality products that inspire active play aligns perfectly with Phidal's mission to entertain and educate young minds. By partnering with Phidal, Sweetpea aims to further enrich the lives of New Zealand children, providing them with delightful reading experiences that will last a lifetime.